How Advertising Effect Our Kids Food Choices

How Advertising Effect Our Kids Food Choices

Kids Food Choices

Nutrition during childhood is essential for development, health, and well-being. Further, eating behaviors established during childhood track into adulthood and contribute to lengthy-term health. As compared to earlier times, today children are eating more food away from home, drinking more soft drinks, and snacking more frequently. The growing epidemic of childhood overweight and obesity is a major public health concern.

 Today’s youth live in a media-saturated environment. There are multiple factors that influence eating behaviors and food choices of kids one of the major factors is exposure to TV food advertising. Children and adolescents watch TV for almost our and a half hours each day. During this time, children between the ages of 2 to 12 are exposed to up to a total of 38 minutes of advertising each day. One of the recent studies on the effects of television food advertising on preschool and school-age children’s food behavior concluded that:

1) Studies of food preferences using exploratory designs have consistently shown that children exposed to publicize will choose advertised food products at significantly Tall rates than children who were not exposed.

2) The findings from food purchase request studies based on surveys, diaries, experimental trials, and direct observation of mother-child pairs shopping have consistently shown that children’s exposure to food television advertising Grow the number of attempts children make to influence food purchases their adoptive mother/father buy.

3) Food purchase requests for specific brands or categories of food products also reflect product advertising frequencies. It means a number of times a child will watch the advertisement, more chances he or she will buy that product.

HOW MARKETING INDUSTRY WORKS

The marketing industry is interested in children and adolescents as consumers because they spend billions of their own rupees annually, influence how billions more are spent through household food purchases and are future adult consumers. Nowadays children play a very important role in household food choices. Most of the parents try to buy things that are liked by their kids. Marketers also know the trend, so they target children in the advertisement.

Out of 10, approximately 7 advertisements will have children acting in them. This is a very good marketing strategy. Children get influenced very easily, they always want the things which their friends or other kids are eating. And once if they start eating certain products they will certainly buy it all their lives. Many of us must have experienced it ourselves, our kids ask for the same candy which they have seen on television.

When we go to supermarket children themselves keep the items in the basket from the racks. Now, when for the next time you go to the supermarket just take a look at which items they are keeping in the shopping cart, most of them will be the ones they have seen in the advertisements. Now a day’s diets of children are inadequate in nutrient-dense foods and are high in energy-dense foods and beverages. Children are exposed to marketing messages for unhealthy foods, such as sugary breakfast cereals, fast food restaurants and snack foods such as chips, desserts, candy, sugar-sweetened beverages, and yogurt.

Exposure to unhealthy foods through TV marketing has been linked to increased preferences for ready to eat foods. I want to ask you a question, Do any of us has ever seen the advertisement for fruits and vegetable saying, they are good for our health one should eat them daily. Or any advertisement saying buy 1 kg of fruits and get this toy for free etc. I have not seen such an advertisement on television or any other place.

There is a reason behind this, Firstly, instinctively we all know that fruit, vegetables, milk, etc are good for our health and well- being since childhood we have been eating them. Whenever and wherever we see fresh fruit either on trees or in the market. We feel good from inside. Now imagine a red juicy apple in front of you, surely you can feel saliva in your mouth. Some of us can even visualize its texture and can feel its tangy flavor in our mouth.

Secondly, No food industry or government is going to gain any profit if we consume fresh produce and our farmers who grow them for us don’t have that much money so that they can advertise their products.

Marketers use various ways to reach children with their messages such as using popular cartoon characters and free toy gifts to increase the pester-power of kids. Internet websites and games, and smartphone applications are often used to market packed foods. Annually, the food and beverage industry spends approximately 10.2% of its annual revenue on marketing food and beverages to children under the age of 12 years.

It is not that the food industry is not trying to improve their products or they want people to be fat and unhealthy. A good food agency is working hard to sell more products to more of the world. Many unhealthy products are very profitable. Many firms are now conflicted, continuing to sell unhealthy products yet also elaborate plans to improve nutrition. Many food companies offer indulgent products and healthy ones.

According to one study, this is troubling that sugary drinks accounted for at least 20% of America’s weight gain between 1977 and 2007.McDonald’s is now in 119 countries. But even as they are expanding, the food agency is keen to show that they take the obesity complication seriously. Many food company’s promises to make healthier products, advertise food responsibly and promote exercise. We are consumers, we say that we want to eat healthily, but our behavior tends to be slightly different, we still buy and consume products that are not so-called healthy.

The food industry is a really big one, they play an important role in the economics of any country. Food companies encouraged the policymakers to present a menu of possible policies on food marketing, rather than a single prescription. This gives them the liberty to display their product in the market, the way they want it to be. It is like hiding your flaws and showcasing your strength.

Highly palatable, processed food has never been as widely accessible, cheaper or more heavily marketed than it is now. The globalization of the food industry and increasingly dominant market-driven economic policies have made obesity a global problem, even affecting low and middle-income countries where under-nutrition has traditionally been the dominant nutrition problem. We are living in a world where we are surrounded by factory-made processed “food”, readily available everywhere, from grocery to convenience stores, from schools to streets, from vending machines to fast-food restaurants.

Children who eat too much of the wrong types of foods are at higher risk for health conditions like obesity, high blood pressure, diabetes, Fast-food chains, too, have spread far into developing markets. McDonald’s is now in 119 countries. 

For instance, Coca-Cola has reduced the average number of calories in its drinks by 9% since 2000 and continues to study new types of low-calorie sweeteners in addition to those it is already using. We are consumers, we say that we want to eat healthily, but our behavior tends to be slightly different, we still buy and consume products that are not so-called healthy.

The food industry is a really big one, they play an important role in the economics of any country. Food companies encouraged the policymakers to present a menu of possible policies on food marketing, rather than a single prescription. This gives them the liberty to display their product in the market, the way they want it to be. It is like hiding your flaws and showcasing your strength.

Highly palatable, processed food has never been as widely accessible, cheaper or more heavily marketed than it is now. The globalization of the food industry and increasingly dominant market-driven economic policies have made obesity a global problem, even affecting low and middle-income countries where under-nutrition has traditionally been the dominant nutrition problem.

We are living in a world where we are surrounded by factory-made processed “food”, readily available everywhere, from grocery to convenience stores, from schools to streets, from vending machines to fast-food restaurants. Let’s find out different strategies by which parents can help children to mask the effect of unhealthy food advertising-

1. Keep Healthy Snacks Readily available at home. It is the responsibility of the parents to serve mainly healthy snacks, such as fruits and vegetables or whole-grain crackers and cheese. Keep healthy snacks readily available by placing them on low shelves in the fridge or in the cabinets so your children can reach them when hungry. Kids are more likely to eat foods that are visible one can keep a bowl of fruit out on the dining table so children can help themselves.

2. Don’t Bargain. Don’t reward children with junk food, using it to bribe children to get them to eat healthier foods only makes this food more appealing and healthier foods less appealing, so choose non-food rewards such as taking them to park, kiss, etc.

3. Don’t Keep Junk Food at Home. To limit the amount of junk food your child can eat, keep that food out of the house. The child can’t eat foods that aren’t there. It is good to keep less healthy foods something you eat occasionally when you are away from home.

4. Don’t Ban Junk Food. One should not ban junk food completely. Moderation is the key, allow junk food when they are at a birthday party, etc.

5. Don’t eat junk food yourself. Children learn by watching what your& If you don’t want your child to eat too much junk food, model healthy eating and avoid eating a lot of junk food yourself. 

6. Educate children. We are fighting habits that are deep-rooted. Educating children on the negative impact of high salt, sugar and fat consumption will help current and future generations and save millions of lives. Teach kids to be smart consumers

 

PACKED IN PACKED FOODS

 

You May Also Like

Leave a Reply